Sam Polcer is a cyclist and also a talented photographer. He has a passion for cycling and loves to photograph people with the same passion which is captured in his photos. 2 years ago, he started to photograph hip New Yorkers with their bikes. He wanted to make a portfolio with the happiest cyclists of the city.

There is an array of unique styles and personalities. His images have also appeared in the New York Times, Vanity Fair, the Wall Street Journal and Brooklyn Magazine among many other publications. Few months ago, Prestel published his book “New York Bike Style".